A Distinctive Identity

Location: Al Nakheel Mall – Riyadh

Area: 243 m2

Phase: Concept Design

Completion: 2022

Secrets is a pastry shop that offers a wide range of delicious French/American style cakes, cookies, and cupcakes. The shop specializes in theme cakes, providing customers with a unique and memorable experience for special occasions such as birthdays, weddings, and other celebrations.

The purpose of the project was to create an architectural design that would give the shop a distinctive identity and make it stand out from other pastry shops. The design concept focused on creating a specific cage that would define circulation and design in both open spaces (such as malls) and interior shops.

The cage design is made up of a series of vertical and horizontal elements that create a sense of movement and flow throughout the space. The use of different materials such as terazo, brass, and glass adds depth and texture to the design.

The interior of the shop is designed to be both functional and aesthetically pleasing. The display cases are strategically placed to showcase the products, while the seating area is designed to be comfortable and inviting. The use of warm lighting creates a cozy and welcoming atmosphere, which complements the delicious aromas of the freshly baked goods.

Overall, the architectural design of Secrets pastry shop is a perfect blend of form and function while allowing easy circulation throughout the space.